Publishing and Monetizing Content Through Syndication
Every 60 seconds there are 700,000 Google searches, 1,500 blog posts published, 25 hours of video uploaded to YouTube, 70 new domains registered, almost 100,000 tweets and 320 new twitter accounts created. According to the Google Index, as of March 2012 there were over 52 billion Web pages and 350 million Web sites, 74% of which are for commercial purposes. How in the midst of this noise can anyone be heard?
Content Syndication tools and methods enable lawyers and their clients to reach audiences more efficiently in these rapidly expanding and fragmenting digital markets. Costs are amortized across multiple properties by targeting appropriate audiences through varying degrees of controlled placement methods (direct, viral, and agency). The advent of efficient technological tools, as well as some legal rules is creating new opportunities while streamlining these syndication processes. This presentation will be a user’s guide to syndicating content online.
Margo Langford is a lawyer, content producer and entrepreneur with a passion for the intersection of content and technology in the digital media markets. Since her call to the Bar in 1989 she has held a wide variety of both in-house and external legal advisor positions in Canada and abroad across the digital media, entertainment and Internet technology industries from multi-nationals to start-ups. She also founded an online content distribution company. Prior to law school she worked in political and corporate communications roles. Her current practice, based in Toronto gives her the opportunity to bring these practical experiences to clients in the digital media, entertainment and technology industries.