Gamifying the Law Firm

Lawyers have traditionally used only the most simplistic way to incentivize desired behaviour; payment of monetary bonuses. But in an era of “doing more for less”, new ways need to be explored for lawyers to create initiatives and achieve strategic goals.  This panel will provide an introduction to game thinking and game mechanics, and discuss ways in which to engage lawyers/staff, solve problems and achieve a firm’s strategic goals.


  • Mitch Kowalski is the author of the American Bar Association best seller, Avoiding Extinction: Reimagining Legal Services for the 21st Century and in 2012 he was selected as one of the Fastcase Top 50 Global Legal Innovators. He has worked in a variety of legal roles and maintains a small boutique commercial law practice in Toronto, Canada. Mitch teaches legal services innovation at the University of Ottawa Law School as well as speaking, writing and advising on legal trends and innovation in law. Mitch can be reached at  or follow him on twitter @mekowalski.
  • Venk Chandran is a Senior Strategy Manager at (originally Rypple – startup acquired by Salesforce), where he leads growth and adoption strategies for Social Performance Software. He often is consulted on game mechanics to drive employee engagement and behavioural change in organizations. He has worked in a variety of roles in technology for large and small companies across Asia, Australia, and roots in Toronto for over 15 years.  He advises startups in Toronto, helping them take big ideas into big deals
  • Bill Kapralos is an Associate Professor in the Game Development and Entrepreneurship Program at the University of Ontario Institute of Technology. His current research interests include: serious games, virtual simulations, multi-modal virtual environments/reality, the perception of auditory events, and 3D (spatial) sound generation for interactive virtual environments and serious games. With funding from the NCE, NSERC, SSHRC, FedDev Ontario, and Inukshuk amongst other sources, he is currently involved in a number of serious games initiatives including those for the training of community health nurses, critical care providers, orthopaedic and cardiac surgeons, and first responders and he is exploring perceptual-based rendering and the effect of multi-modal interactions and other simulation parameters on learning. He is co-editing a book on interactive audio (Oxford University Press), and has chaired the ACM FuturePlay International Conference on the Future of Game Design and Technology from 2007-2010. Bill is the recipient of an IBM Centers for Advanced Studies Faculty Award, and a co-recipient of a Google Faculty Award.
  • Paulette Pommells Called to the Ontario Bar in 2004 after clerking with the Superior Court of Justice in Toronto, Paulette received her LL.B from Windsor Law. She practiced for six years at Borden Ladner Gervais LLP as a civil litigator in the areas of products liability, defamation, sexual assault and personal injury before founding her own coaching business.

3 thoughts on “Gamifying the Law Firm

  1. Pingback: Sessions 2013 | lawTechCamp2013

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  3. It sounds very interesting. I think simulators in law firms can be useful for the lawyers and legal consultants to verify their creative ideas with reference to a large number of decided cases. Also it will help them to assess how far their ideas are practicable in a given situation.

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