An Ounce of Prevention is Worth a Pound of Cure

An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Media Policies presented by Lorraine Fleck
Social media has revolutionized marketing and how businesses can promote their brands. While social media presents a novel marketing channel, as with any innovation, there are risks. A comprehensive social media policy can assist businesses in managing risk exposure from using social media by addressing key issues such as privacy and intellectual property law. This presentation will address and provide practical tips on risk management in social media by addressing why social media policies matter, and the key issues that a social media policy should address.

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